Cristiano Ronaldo might not be at Manchester United for too much longer, but it’s unlikely his record for the fastest-selling shirt in Premier League history will be broken anytime soon
Cristiano Ronaldo may have lost his record for the most shirts sold in Italy in a single day following Paulo Dybala’s move to Roma, but no-one can compete with his incredible Manchester United figures.
United-branded CR7 jerseys might stop rolling off the production line pretty soon, with the Portuguese winger seemingly set to leave the 13-time Premier League champions this summer.
But there can be no escaping the frenzied excitement that greeted his second arrival at Old Trafford from Juventus almost 12 months ago. Having appeared set to join Manchester City, the 37-year-old made a dramatic U-turn to rejoin the club he left for Real Madrid in 2009.
His return sparked delirium among United supporters, who quickly began snapping up the club’s new kit with Ronaldo’s name on the back.
Data released ten days after his arrival at the club showed Ronaldo’s shirt sales had hit an astonishing £187million, giving him the record for the fastest-selling shirt in Premier League history.
According to research from Lovethesales.com, United made £13.1million from sales of Ronaldo’s shirt in the first 10 days following his arrival, covering his £12.9million transfer fee in one fell swoop.
“We are tracking record breaking sales of ‘Ronaldo 7’ kits across online retailers, to the point where demand is now outweighing supply,” retail expert Stuart McClure said at the time.
“Online searches for the ‘Ronaldo 7’ shirt have increased by over 600%, compared to last summer. This is proving to be the signing of the summer for Manchester United. Not only has Ronaldo smashed the record for the fastest selling shirt in Premier League history but he has netted Man United £13.1m in shirt sale revenue.”